On June 13th Reuben Gray (Loveday 2019) and his business partner Matt Brinkley set off on a world-first challenge: walking more than 750 miles from Oxford Circus to Thorens in the French Alps in ski boots and carrying skis. After 45 gruelling days, countless blisters, and some unforgettable encounters with boiling heat, angry dogs, and even attack cows, the pair reached their goal on August 20th.
The walk — dubbed the #KOTHBootsChallenge — was about more than endurance. The pair aimed to raise £30,000 for two charities: Snow Camp, which transforms young lives through snowsports, and Macmillan Cancer Support, providing vital help to people living with cancer. So far, they have raised 20% of their target, but the fundraising continues.
The challenge also launched King of the Hill, their new gamified adventure app designed to make group trips more engaging with live leaderboards, daily challenges, real rewards, and AI-powered planning.
The journey was personal too. It was dedicated to Jerry Chilvers — Reuben’s godfather — whose adventurous spirit inspired the app’s name and the drive behind the challenge.
Support the causes here: https://www.justgiving.com/crowdfunding/walk-to-the-alps-in-ski-boots
Check out the app here:�� www.kingofthehill.co.uk